I was recently travelling on business, and had the occasion to be transferring planes in Toronto on Friday Feb 8th. That’s the day that Ontario and the whole east coast where hammered by one of the worst snowstorms in decades. Arriving from snowless Vancouver en route to Montreal, I knew immediately that my connecting flight would not be taking off anytime soon. I based this … [Read more...]
The Machiavellian Mad Men have left the building
For years Madison Avenue advertising executives considered consumers as targets. Watch one episode of Mad Men, and there can be little doubt as to the arrogant Machiavellian approach of that time to marketing. Although we’ve come a long way since the 1960’s, marketers rolled through the 70s, 80s and 90s seemingly unaware that there could ever be anyone in control of the message … [Read more...]
Only 17% of businesses contribute to and monitor social media regularly
According to a recent Leger Marketing survey, 17% of large and mid-sized companies consistently post on social-media sites or monitor them. That means that by default, 83% are not using or monitoring social media. That number should scare you, especially if your business falls into the latter group. Also consider that 51% of social media users post negative … [Read more...]
P2P (people to people) strategy important in age of social media
I teach undergraduate and graduate level university marketing courses. Current textbooks are filled with strategies for B2B (business to business) and B2C (business to consumer) applications. But I really think with the evolution of social media and its impact on business, both of these areas have evolved into a P2P (people to people) model. Why P2P? People do … [Read more...]
