This week I'm pleased to introduce a guest blogger, Ivan Serrano. Ivan is a social media, business and finance journalist living in the Bay Area of California. He has written on notable sites such as Jeff Bullas, SAP and Tech Soup. I'm thrilled to have him on board to share his knowledge, great writing style and awesome infographic. Enjoy! - Mary 86 percent of brands are … [Read more...]
Solving your marketing challenge in 3 hours or less. It CAN be done!
Last week I had the pleasure of accompanying a group of students to Montreal, Quebec in Canada as their coach, to compete in the Vanier Case Challenge. This annual competition draws on the best and brightest from 33 university colleges nationwide to test their mettle in applying marketing analysis and presentation skills in a 3 hour pressure cooker simulation. They present … [Read more...]
5 Super Bowl spots that deserve acolades for creative or strategy
Super Bowl Sunday came and went with great fanfare, even if it was just for the half time show. Seriously, didn't Katy Perry rock it? The game was filled with drama and tense moments, that can only be summed up as, "The Patriots won the game, but really Seattle lost it." What a nail biter ending. Here on the South Coast, which is darn close to Seattle's Pacific North West, it … [Read more...]
Five keys to marketing success – learning from Target’s failure to hit the Canadian bullseye
This last week the announced exit of Target from the Canadian market was a piece of business news that dominated discussions. One does not enter a market with 133 stores and then pull the plug less then two years later without feeling an effect. That's a lot of rent per square foot, retail sales and lost jobs you hear rushing for the drain hole being flushed from the Canadian … [Read more...]
Top 10 online marketing trends for 2015
1. Content will continue to be king This trend will continue, simply because social media and mobile devices have provoked and enabled the growth in content available for consumption. Content can position a company or brand like nothing else, and it can drive prospects to points in the pipeline closer to becoming … [Read more...]
