I was inspired to pull some thoughts together on this when I was approached by a producer at CBC TV to add a Vancouver spin to a national "Marketing Fails 2014" piece they were airing by Dianne Buckner. If you'd like to view that segment, which aired Dec 29, 2014 you can link to it here. CBC Vancouver Marketing Fails 2014: Rene Filiponne interviews marketing strategist, … [Read more...]
Christmas ads and the power of storytelling
I’ll admit it, I’m a sucker for sentimental. With only a slight guilty conscience I will readily confess to harboring my kid’s kindergarten works of art, old letters from friends, and photo albums filled with childhood memories in treasured locations throughout my house. I’ll also readily admit to being a sucker for history. I was that weird kid in high school who actually … [Read more...]
Branding with emotion and giving presence this holiday season
Two much-loved global brands (with Canadian roots), Westjet and Lululemon, take the spirit of the season awards this week for marketing initiatives that stand out in a month traditionally fueled with excess and consumption madness. Hot on the heels of Black Friday and Cyber Monday comes Lululemon’s holiday campaign “Give presence,” as well as the third in a trilogy from … [Read more...]
From creation to consumption, sharing, engagement, lead generation & sales
Our American neighbors have just celebrated Thanksgiving this weekend. In honor of that, during the week leading up to festivities, I shared a blog post through social media called “What would the WKRP in Cincinnati Turkey Drop episode look like in the age of social media?” While I have blog readers from all over the globe, and 20% are Canadian, the largest group is from the … [Read more...]
The five pillars of your media empire
Wouldn’t it be great to have the media clout of Oprah Winfrey, Arianna Huffington, Rupert Murdock, or Mark Zukerberg? While all these icons have carved out substantial media empires on broadcast, print and online platforms, never before has there been such opportunity to leverage your own content and channels in building awareness and a brand position. If you’ve got expertise … [Read more...]
