Students from Capilano University School of Business won first place in the Western Canada Business Competition last weekend. For anyone considering business schools and university options in Western Canada, this is a big deal! In addition to consulting, speaking and writing, I also teach marketing at a couple local universities, Capilano University being one. And having … [Read more...]
Is it “time” for Apple to disrupt again?
Last week Apple launched the long anticipated and rumor rampant Apple Watch. As with all things Apple, product leaks and speculation had been swirling for some time. While not widely available for retail until April, CEO Tim Cook's launch week was aimed squarely at building momentum and desire. Starting at $349 and spiraling upwards to over $1,000 with deluxe bells and … [Read more...]
Trust and targeting: Two reasons to love word of mouth
We all know that word of mouth works. It's one of THE most effective forms of marketing, and it doesn't cost a cent. But have you stopped to consider WHY word of mouth is so golden? It's about trust. And it's about targeting. Quite simply we trust what our friends tell us. Generally they have our best interest in mind. Helping you reflects positively on them, and in the end, … [Read more...]
What’s your purpose? Your flag?
Five years ago February 28, 2010 my hometown Vancouver wrapped up hosting the 2010 Winter Olympics with an epic men's gold metal hockey game. Downtown became one massive street party in a sea of red and white, with people hoisting the Canadian flag proudly. Canadians, we get a little excited about our hockey, eh? This 5-year anniversary of all that crazy flag waving … [Read more...]
Recycling content for media publicity and social sharing
Weather is news when it is extreme. It generates a lot of word of mouth and sharing. And the last couple weeks have been host to some pretty crazy weather in Canada. Eastern provinces have been hammered by extreme cold. The west, Vancouver specifically where I live, has seen unseasonably warm with sunny conditions. Basically we have flowers and they have snow. This bizarre … [Read more...]
