Last last week I conducted a little experiment. I was curious about expanding the audience for my written work about marketing in the Huffington Post. I usually publish to the business section, targeting an entrepreneur audience. However, this past week I did a personal branding piece and went on a bit of a rant about grammar, and how your written word in private and public … [Read more...]
Just in time for the May 2-4 weekend: Molson Canadian – meet Budweiser “American”
Last week I received an email from a former marketing class student about Budweiser beer reportedly changing the name on cans over the summer from "Budweiser" to "America". She thought for sure it was a hoax, or at the very least a publicity stunt meant to garner headlines for an established brand in a mature category fighting for every last incremental decimal sales increase. … [Read more...]
Guiides.com founder Daniel Dubois’ five key insights for entrepreneurs
When a desirable offering meets a growing audience at the intersection of trends and technology you likely have a winning business prospect. When you compliment it with the disruptive forces of the sharing economy and add passion and purpose, you get Daniel Dubois and Guiides.com, likely to do for adventure tourism, what AirBnB did for global accommodations. Guiides.com, … [Read more...]
When marketing goes to pot
This post also appeared Nov 19, 2015 in the Huffington Post Canada (Business section) as a shorter edited version. Click here to view that article. ************************************************************************************************************* Like opening the window and getting a breath of fresh air, the Liberal party swept to power in Canada recently with … [Read more...]
10 Reasons Why #DeadraccoonTO Became a National News Story in One Day
On July 9 a raccoon died in Toronto. By July 10 it was national and international news, which begs the question - why? And more importantly, if you're in marketing - how? Although it's unlikely, for those that missed the story, a report of a dead raccoon was called into Toronto City Animal Services the morning of July 9th, and despite a timely initial response, … [Read more...]
