Humans are born storytellers. It's in our DNA. There's something about a good story well told that is irresistible. Today, the power of storytelling has taken on new value for business, because social media has empowered the sharing and spreading of good stories. While that insight might not be new, how to do it well still eludes many brands. The key difference between … [Read more...]
Social proof and your media
Social proof is "informational influence." It’s what the internet says about you when you're not around to speak for yourself. Social proof is something I found myself referencing numerous times this week. Once was in discussion with my web blog designer, working through a redesign of my site, on the importance of having media logos and designations prominently placed. … [Read more...]
Switching off to be more productive with social media
My personal goal has been to schedule "switch off" time to be able to think, ponder and create in 2017. Admittedly that is easier said then done for someone in marketing and media. But after tallying the results of my survey (thank you all who participated), I've come to realize I'm not alone in this need to switch off. In fact, the number one issue identified was: How can I … [Read more...]
Most popular blog posts from 2016
I thought it would be fun to take a look at my top 6 most popular blog posts from 2016 to understand what gets people fired up to like, comment or share content online. A few themes emerged that could benefit us all moving forward into 2017. This list involved using some high tech ranking sites and low tech observations from email exchanges, comments, likes and shares on other … [Read more...]
Reputation is currency in the new trust economy
In a world where your brand is less what you say and more the collective shared interactions of those who have experienced it, you have to build trust. Trust is a commodity of value. Consumers not only want trust from their brands, but very quickly in our transparent online world, our own personas are being measured for trust. In her famous Collaborative Consumption TED … [Read more...]
