This weeks post will be of particular interest to anyone with a Facebook Page in Canada, and especially those who boost content or place ads on the platform. But even if you’re NOT in Canada, this is still of great interest since the pilot feature, only available only in Canada right now, will be rolled out globally later in 2018. You can get the inside edge NOW. In … [Read more...]
Why 280 characters will sink Twitter + 3 lessons from this to apply to your business
280 characters will sink Twitter. That’s 140 more then they have now, but it’s not the doubling of characters allowed that will sink them, it’s the straying from their unique selling proposition that will. At its core, Twitter forced brevity. And in forcing brevity, Twitter ensured that all messages pushed out COULD be seen by all who followed. “Could” is the operative … [Read more...]
Building media equity as an owner
Sometimes being a tenant can suck. Especially when your landlord ups the rent, changes the rules, announces a major renovation, or evicts you. Landlords have a lot of power, since they do after all own the place. You are simply paying the privilege of staying there. But it can appear mean spirited to have the rules of your tenancy change if you’ve been there a long time, have … [Read more...]
Being human in the age of being digital
Nicholas Negroponte wrote "Being Digital" in 1995. In it he shared insights of endless possibilities for our future based on his work at MIT. I pulled it off the shelf last week and have been revisiting it. The book was a fascinating read for anyone remotely connected to the communications industry when it was released. Flash forward 22 years and much of what he envisioned has … [Read more...]
How to assign value to your media reach
This week I’ve been working away at another client media analysis, and it has brought up some interesting questions about how we apply value to media. Generally with traditional print and broadcast media, we assign a price value equivalent to what it would cost to purchase the space or time in the media. An accepted industry standard estimate is to then apply a multiplier of … [Read more...]
