There is something sweetly nostalgic about the handwritten word. In a world where increasingly we conduct communication electronically, to receive a handwritten note or letter seems rare. Yet, there is something intimate about handwriting. The personal style says something about the sender. It’s a piece of them left on the sheet. If you’ve ever saved a letter from a … [Read more...]
Making the unremarkable REMARKABLE through the unexpected: one more secret to generating word of mouth
With the season of little black cocktail dresses on the horizon, what better way to switch it up than to look at a new application for black. While “Orange is the New Black” is a hit TV program with many, apparently when it comes to toilet paper, black might be the new white. Who knew? Apparently the most mundane and functional of items, toilet paper, was due for a … [Read more...]
Are you ready to buy with a QR code or NFC tag?
I initially stumbled onto the Walmart toy display by accident. It was Nov 5th, and I was barely recovering from receiving my coffee from Starbucks in a Christmas cup. I still had a burnt out pumpkin on my deck from Halloween. And I wasn’t even IN Walmart at the time, so let’s call it an “unprovoked attack” of holiday marketing. I’ve only brought myself to write about … [Read more...]
8 Reasons why Lay’s Do Us a Flavour contest is brilliant marketing
The “Maple Moose” flavour begged to be selected from the shelf of chips, if for no other reason than the name, and the promise of a great photo-op, along with a Molson Canadian beer in hand, for my visiting American relatives at the cottage. Maple Moose was one of four finalists in Lay’s Canada’s “Do Us a Flavour” chip naming contest. While there were over 600,000 … [Read more...]
A java jolt of creativity?
Vancouver, where I live, is undeniably the java capital of Canada, a Starbucks sister city to Seattle, likely America’s top consumer of the steaming brew. With Tim Horton’s successfully aligning their cup of Joe with Canadian patriotism in a bid to win the tightly fought coffee supremacy awards, it’s easy to see how in a period of less than 10 years we have become so … [Read more...]
