What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet has brought to … [Read more...]
Sages on Stage with predictions for 2011
Recently I attended a BC Chapter of the American Marketing Association breakfast meeting to hear what an advertising agency panel had to say about strategies for 2011. Judging by the 300+ people in the room at an early hour, the promise of a sage on the stage to enlighten was attractive. It could also be that many are both anxious and excited about the changes unfolding. … [Read more...]
QR Codes go mainstream?
QR codes have officially gone mainstream, or at least that's what I figure since seeing one appear on the corner of my local community newspaper, the North Shore News. That little square moniker along with an explanation of how to download the smartphone app and use it arrived on every door on the North Shore, an area rife with middle age folk and the financial affluence to … [Read more...]
The rise of the Sheconomy
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much of this is … [Read more...]
Are you unsocial by being so social?
The new shiny toy gets all the hype. It’s the one that gets talked about, wished for and idolized. It promises to be better, stronger and faster. It replaces those before it in the glance that it takes to rip the paper from its cover. Many shiny toys of Christmas past are still with us. Some with 50-year staying power like Barbie, never really having fallen far from favour. … [Read more...]
