The last 50 years has been about mass marketing. But consumers have changed. Many don't trust advertising anymore. They've been lied to and faked out. Many ads have become wallpaper - seen but not remembered. Consumers have become savvy. Media can no longer be the cracks between the content. Enter digital marketing. Digital is the ultimate mass marketing and individual … [Read more...]
New technology affecting media channels
New technology is dramatically affecting media channels and how marketers interact with customers. Think back for a moment to 1997. The English Patient won an Oscar for best picture, Princess Diana was killed in a car crash, and eBay and Amazon were new and unknown. Microsoft owned the desktop, and Mac was on its way to extinction. Google wouldn't exist for another 2 years. … [Read more...]
Good parties and good marketing share common traits
The festive season of parties and commitments is upon up. As I look at my calendar of double and triple social bookings piling up, it got me thinking about what attracts us to these gatherings, how we conduct ourselves there, and how this is similar to the characteristics of good marketing. First up a confession: it's not that I'm THAT popular, but the gatherings that have been … [Read more...]
Social media and The Age of Conversation
The internet has changed everything in the marketing world. After some initial missteps, largely caused by applying the old rules to a new game, we have emerged into an exciting era of possibilities. What seemed a futuristic forecast at best only a short time ago in now coming to fruition. Where the advertiser had full control with traditional media, consumers now interact … [Read more...]
