With officially less than 365 days to go, people in Vancouver and the rest of Canada are starting to feel a little pre-Olympic buzz. And with the buzz, the MARKETING games have begun. Petro-Canada’s recent Olympic glassware promotion is a great example of how integrating online and traditional media can reap huge success. With a nod to the past, the 30 second TV … [Read more...]
Blink and you would have missed it
Of course most people watch the Superbowl for the game. But then there are the others who watch it for the commercials. If you blinked, little lone made a dash for the loo, you would have missed what was the shortest Superbowl commercial - ever. Ivors Seafood Restaurant purchased a half second spot during the big game. No confirmed costs, but 30 second national spots were … [Read more...]
The future of advertising?
The last 50 years has been about mass marketing. But consumers have changed. Many don't trust advertising anymore. They've been lied to and faked out. Many ads have become wallpaper - seen but not remembered. Consumers have become savvy. Media can no longer be the cracks between the content. Enter digital marketing. Digital is the ultimate mass marketing and individual … [Read more...]
New technology affecting media channels
New technology is dramatically affecting media channels and how marketers interact with customers. Think back for a moment to 1997. The English Patient won an Oscar for best picture, Princess Diana was killed in a car crash, and eBay and Amazon were new and unknown. Microsoft owned the desktop, and Mac was on its way to extinction. Google wouldn't exist for another 2 years. … [Read more...]
Good parties and good marketing share common traits
The festive season of parties and commitments is upon up. As I look at my calendar of double and triple social bookings piling up, it got me thinking about what attracts us to these gatherings, how we conduct ourselves there, and how this is similar to the characteristics of good marketing. First up a confession: it's not that I'm THAT popular, but the gatherings that have been … [Read more...]
