I was in Montana at TBEX, a travel writers conference last week. But I was wearing two cowboy hats while there – both marketing expert at www.fiveminutemarketing.com and travel journalist/blogger at www.carryonqueen.com. My eyes are wide open learning about the travel industry, but I couldn't help frame it all from where I’ve always made my living the last 20 + … [Read more...]
The power of marketing AFTER the sale
When I speak to businesses about their marketing strategy, most assume the conversation will focus primarily on customer acquisition, helping spread the word on what they offer, why they are different and ultimately how to best drive sales. So when I ask about what they currently do to market to their existing customers, I’m often met with a blank stare – which if articulated … [Read more...]
10 video tips for success: what NOT to do
This week we're looking at tips for video success based on what I’ve seen work out there, what I’ve observed myself with efforts so far, and an informal survey of what is shockingly bad - that stuff we want to avoid. So, like a car crash that we can’t glance away from, let’s cover the stuff that we DON’T want to do. I’ve compiled this list based on input I’ve canvased from … [Read more...]
Being more human
I've been travelling in Australia recently, logging some 1,400km on the rental car, making my way down the east coast from Noosa to Sydney after a learn to kite surfing adventure. The trip has been a mix of business and pleasure, that has enabled me to meet up with clients in both Sydney and Melbourne, as well as some business contacts along the way in Queensland and NSW. … [Read more...]
7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending "The Gathering" in Banff a couple weeks ago, a marketing conference about "cult brands." Contrary to the twisted religious connotations that come to mind with the word cult, used in this sense, cult brands are those with so much loyalty, that their customers literally make up much of their marketing … [Read more...]
