A friend of mine sent me a link to an interesting study recently, on why people follow and unfollow brands online. I'm going to share with you some insights from that research this morning, because although much of it might seem intuitive, many companies still fail to really get it. The study was done by SproutSocial.com on behalf of Social Media Today, a respected authority … [Read more...]
5 Ways Trump is winning at media
Like a car crash all over the front-page news, we just can't look away. It's fascinating to examine international interest in the current US federal election. While many American's can't see it beyond their own borders, the results actually matter a lot to rest of us, given the role America has always played on the world stage. There's something about having a major shift … [Read more...]
Facebook Live: Video broadcasting live heats up marketing space
This week, I'm continuing on the video theme with a look at the new "Facebook Live" video streaming feature. This thing has awesome marketing opportunity written all over it. I woke up last Saturday morning to my son using Facebook Live to watch a live broadcast of the longboarding Top Speed Challenge being held in Quebec that weekend. It was pretty cool to see a demo of how … [Read more...]
Riding the second wave: 6 secrets to making video go viral
Aren’t we all in search of the secret sauce to make things go viral? In a world where word of mouth, mouse and mobile can deliver free publicity and earned media, going viral is the Holy Grail. And I think I've cracked the code. It' all about igniting the second wave of sharing. For sure the initial reach is important, as is the number of influencers within that reach. … [Read more...]
Disruption: What is your data NOT telling you?
I love disruption. Not many people can say that. Disruption is a breath of fresh air to rituals and expectations. Leveraged well, disruption is an amazing marketing tool. Take REI in America. They chose to CLOSE their store on Black Friday, the day after Thanksgiving, traditionally the busiest shopping day of the year in the US. While some accused the retailer of … [Read more...]
