Customers are your new marketing department. That's the upshot of this newly released 290 page book. The thought of more then 66% of your marketing communications being outside of your control will be too unnerving for many. But for those leaders that know intuitively that there's a shift happening that we need to get hold of, read on. This one's for you. I just finished … [Read more...]
Escaping the sales funnel
It's time to escape the sales funnel. The traditional sales funnel measures quarterly results in a quantifiable manner. It doesn’t capture qualitative share of mind or share of voice very well, which is how momentum builds when you are mining the support of trusted peers. If you’ve done your marketing right until this point, you have company assets: evergreen content and … [Read more...]
Thinking beyond social media
This past week Facebook had a terrible, horrible, no good, very bad day. Actually, they had 7 of them – in a row. For those of you familiar with the children’s book about Alexander’s bad day, I think it’s safe to say that Mark Zuckerberg would have been happy if the worst thing he had done was an accidental phone call to Australia. A damaging New York Times investigative piece … [Read more...]
Celebrating 10 years of blogging!
Today, November 14 marks an anniversary for me. It was exactly 10 years ago on November 14, 2008 that I published my first blog post here on fiveminutemarketing.com. Little did I know as I pressed “publish” that day, that it would lead to 10 years of mostly weekly contributions as a thought leader, which has also led to publishing two books and far too many client projects to … [Read more...]
Influencer marketing versus journalist influence
A journalist’s aim is to find the truth and tell the story. An influencer’s aim is to advocate for a brand and tell the story. While an influencer can be a journalist on their own platforms, there is still a monetary exchange at the heart of the relationship with a brand which is fundamentally different then the traditional role of journalism as editorial, at arms length … [Read more...]
