I love Apple products, but I have to say right now I've become a huge fan of Samsung, as in "Sam Sung" the man, not necessarily Samsung the product. Sam is a former Apple employee, an irony not lost on many, when reading his business card that states: "Sam Sung, Product Specialist, Apple." Now working for Halloway Schultz & Partners, a recruiting firm in Vancouver, Sam … [Read more...]
Achieving authenticity: What can your marketing learn from a misfit vegetable?
This week I'm looking at authenticity. Initially I'm going to introduce you to a cool campaign out of France utilizing authenticity in food marketing, but we'll end by contemplating a grander application of authenticity and what you really stand for, in your branding and positioning. Really, should your strawberries have cosmetic enhancement and look like they are fresh out … [Read more...]
Re-imagine with abandon. Learn to love disruption.
It would seem that summer has officially kicked into gear. Holidays can be a great time to recharge for many and re-imagine for some. In my experience entrepreneurs by nature are often doing the latter. We're always thinking of new and exciting ideas, and it's frequently when we step away from the busyness of life, that the best thoughts come forth. For those of you who have … [Read more...]
When marketing goes to pot!
Perhaps only from the perspective of the left-coast of Canada could come marijuana infused marketing. Yes, marketing that has gone to pot – literally. No I haven’t lost my mind. Trust me, there will be a marketing lesson in here at the end… Last week I picked up a tweet from @HiddenWeedYVR. It came via @VancityBuzz which I follow. It noted how someone was hiding bags of … [Read more...]
Should New York Fries rebrand to Montreal Fries during the Stanley Cup hockey final?
I posed this question to my community of entrepreneurs this past Sunday in my weekly e-newsletter, as a creative example of taking advantage of timely events to exploit for publicity. The reaction was instant and went something like this: - Love it Mary - You should so totally call them and tell them to do this - Can't wait for the headline that credits some marketing … [Read more...]
