I was traveling in Tennessee last week. What brought me there was an opportunity to be a guest at Mark Schaeffer’s event, The Uprising – a retreat for marketers, hosted at RT Lodge, Maryville, on the footsteps of the Smoky Mountains. Exploring Great Smoky Mountains National Park, the Appalachian Trail, visiting a travel podcast friend in Johnson City, and being immersed in the … [Read more...]
Marketing creativity & traveling light: the Japan Airlines story
I’m a huge fan of traveling with only a carry-on. But Japan Airlines recently took packing light to a whole new level! The Japan Airlines story The company introduced a service where they will rent you clothes at the destination, eliminating the need to pack a bag altogether. Prices range $28-48 to rent a wardrobe for two weeks. You select clothes by gender, size, season - … [Read more...]
Disruption
The marketing industry is experiencing really big changes right now – AI, LLMs like ChatGPT, the Twitter rebrand, new platforms like Threads, and the rising power of foreign controlled TikTok. I’m still having a hard time calling the little blue bird “X”. The whole “formerly known as” feels like I’m talking about Prince! Not only is the industry being disrupted, I've been … [Read more...]
Ethics & AI: considerations and tools for marketers
Discussions around artificial intelligence these days seem full of hyperbole. Often the outcome is to drive opinions into one of two directions. AI is evil. It will steal jobs, spread misinformation and leave us divided and destitute while we burn and float away. AI is a gift. Sent from the internet Gods, it will increase our productivity, creativity, and leave us sipping … [Read more...]
Marketing as Community Development
A number of years ago I had the pleasure of working with a visionary leader at City University Canada - a Canadian university belonging to a US based private, not for profit, parent brand. CityU Canada has campuses in Vancouver, Victoria, Calgary and Edmonton and specializes in delivering graduate degree programs for working adults in the areas of Master of Education and Master … [Read more...]
