This week I promised to follow up on the “marketing with media” theme, and offer a template for your killer media pitch. If you want to review last weeks post on writing effective subject lines to get editors attention (frankly the key to ensuring your pitch actually gets opened) you can link to it HERE. Your killer pitch Hello _____ (insert producer/reporter name here) I … [Read more...]
Email subject lines make or break a media pitch
Last week we looked at 5 tips for getting more FREE publicity and earned media. I noted how I considered point #4 to be the secret weapon. So we’re going to dig more into that this week. If you happen to have missed last week, you can now read it on my blog HERE. The email subject line of your pitch to media is your secret weapon. Here’s why: 1. Reporters are on the … [Read more...]
Five tips to earn FREE publicity (#4 is your secret weapon!)
This week our theme is earned media. It’s certainly a topic dear to my heart (filling an entire module in my course “Marketing with Media: Spend less time, get more results”) But the reason I want to share some tips is because several of you have asked about it in sessions this week, and I spend the better part of Thursday morning this week crafting a pitch and reaching out to … [Read more...]
Is there opportunity lurking in that mailbox?
While I’m a huge believer in social media as a great outreach and engagement tool, I happen to think that your physical mail box, while increasingly lonely these day, might be strategically an opportunity right now. Simply put, your online email and social media feeds are getting jammed, and you mailbox is empty. Empty except for flyers and bills, and that’s my point. When … [Read more...]
Finding the sweet spot
Thanks to the folks who kindly shared out my “Disconnect to reconnect” getting unplugged post from last week. Who knew recommending exactly the opposite of what you are doing right now would be such a hit? I have to say for a post I rattled off quite quickly, desperately in need of a recharge myself, it was lovely to see I was not alone in my need to disconnect and … [Read more...]
