This week our theme is earned media. It’s certainly a topic dear to my heart (filling an entire module in my course “Marketing with Media: Spend less time, get more results”) But the reason I want to share some tips is because several of you have asked about it in sessions this week, and I spend the better part of Thursday morning this week crafting a pitch and reaching out to … [Read more...]
Is there opportunity lurking in that mailbox?
While I’m a huge believer in social media as a great outreach and engagement tool, I happen to think that your physical mail box, while increasingly lonely these day, might be strategically an opportunity right now. Simply put, your online email and social media feeds are getting jammed, and you mailbox is empty. Empty except for flyers and bills, and that’s my point. When … [Read more...]
Finding the sweet spot
Thanks to the folks who kindly shared out my “Disconnect to reconnect” getting unplugged post from last week. Who knew recommending exactly the opposite of what you are doing right now would be such a hit? I have to say for a post I rattled off quite quickly, desperately in need of a recharge myself, it was lovely to see I was not alone in my need to disconnect and … [Read more...]
Disconnecting to reconnect
I’ve got a bit of a confession this week. May & June was a blur of emotion, filled with a frantic pace to tidy up my Mother’s affairs, plan several memorials, travel and keeping up with work commitments throughout. While I didn’t collapse in a heap, I likely should have, and whether I’m willing to admit it or not, my super hero cape flew off a couple times. I know full well … [Read more...]
Driving your website with solid metrics and measurement
Back in the day I used to own a 1977 Monte Carlo. It was “light buckskin” and had been my Mom’s car, a pretty hot ride in its day. In fact it’s what I originally drove west with all my worldly possessions in tow, when I moved to Vancouver in 1987. An 8-cylinder gas-guzzler with swivel bucket seats, it went like the clappers, and was fueled as much on a hope and a prayer, as it … [Read more...]
