Many business leaders I speak to greet the opportunity to create and manage another social media identity with the same anticipation as a root canal. They question the necessity of it and the time required. I’ve been watching with great interest the growth of Google+. At 90 million users (Jan 2012) they are still a far cry from Facebook’s 800 million users. Arguably … [Read more...]
Is it time to disrupt your industry?
Nobody enjoys a disruption, but it’s a fact of life. Kids ask to be picked up in the middle of a great movie. Meetings are scheduled right when you’re actually being productive. And occasionally competitors or a new technology turn an industry on its ear. Increasingly competition is coming from outside your industry, or influenced by technology that changes your industry. … [Read more...]
Is Google destroying users faith in them as a fair and unbiased source of information?
Google appears to be preferentially placing it’s own results in their new Google Plus Your World approach. Some consumers have taken notice of the changes in search rankings recently. This perceived influence and public silence on the changes they have made harkens back to the BIG BROTHER days of George Orwell’s 1984. Perhaps that’s being a little extreme, but paired with the … [Read more...]
Are you willing to bet against Google?
The cover of Fast Company magazine recently caught my eye. A photo of Larry Page, CEO of Google, was plastered on the front, with the heading, “Look out Apple, Facebook & Amazon – Why Google will win.” The cover was a plug for an article inside called “The Great Tech War of 2012. (http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook) I … [Read more...]
Random consumer encounters – and some marketing lessons from the gals
Like many lower mainlanders, I found myself recently in a panic to buy snow tires. I’ve known for close to a year that I needed to buy a new set, but there’s nothing like a few flakes falling from the sky to turn casual interest into buying mode. I had done my research online, consulted my panel of experts, phoned around for scheduling availability and remarkably had ended up … [Read more...]
