I was on a call this past week during a media session with PR reps. There was much discussion about GEO versus SEO. GEO you ask? GEO stands for “generative engine optimization.” Think of it like SEO (search engine optimization), but with considering the impacts of AI platforms like ChatGPT, Perplexity and Claude increasingly being used for search like Google. Why might … [Read more...]
Marketing tips for the time starved
Featured on
