I was traveling in Tennessee last week. What brought me there was an opportunity to be a guest at Mark Schaeffer’s event, The Uprising – a retreat for marketers, hosted at RT Lodge, Maryville, on the footsteps of the Smoky Mountains. Exploring Great Smoky Mountains National Park, the Appalachian Trail, visiting a travel podcast friend in Johnson City, and being immersed in the … [Read more...]
Archives for 2024
Marketing creativity & traveling light: the Japan Airlines story
I’m a huge fan of traveling with only a carry-on. But Japan Airlines recently took packing light to a whole new level! The Japan Airlines story The company introduced a service where they will rent you clothes at the destination, eliminating the need to pack a bag altogether. Prices range $28-48 to rent a wardrobe for two weeks. You select clothes by gender, size, season - … [Read more...]
Five 2024 Marketing & Media Trends
1. Media source will matter In 2024 the source of information, and the actual storyteller delivering it, will become almost more important than the story itself. Why? Because knowing and trusting the information source will be one of the only barriers to help distinguish what is truthful content, and what is not. But beyond truth, it will also signal trust. In an era … [Read more...]
