I’ve noticed a curious thing recently, and it relates directly back to creativity and the ability to track trends, which is at the heart of marketing and entrepreneurship. I think of myself as a reasonably creative person and one that spots trends early, but I’ve realized that a lot of that ability stems from serendipity – chance encounters, discussions with strangers, … [Read more...]
Archives for September 2020
Being Word of Mouth Worthy
I’ll freely admit to being someone who gets more excited about letters than numbers. As in I’d much rather play with words and sentence structure, than statistics or budgets. However, a couple numbers caught my eye while reading a piece of research from Rutgers University related to consumer behavior and marketing: - 70% of word of mouth conversations happen face-to-face - … [Read more...]