While I’m a huge believer in social media as a great outreach and engagement tool, I happen to think that your physical mail box, while increasingly lonely these day, might be strategically an opportunity right now. Simply put, your online email and social media feeds are getting jammed, and you mailbox is empty. Empty except for flyers and bills, and that’s my point. When … [Read more...]
Archives for July 2017
Finding the sweet spot
Thanks to the folks who kindly shared out my “Disconnect to reconnect” getting unplugged post from last week. Who knew recommending exactly the opposite of what you are doing right now would be such a hit? I have to say for a post I rattled off quite quickly, desperately in need of a recharge myself, it was lovely to see I was not alone in my need to disconnect and … [Read more...]
Disconnecting to reconnect
I’ve got a bit of a confession this week. May & June was a blur of emotion, filled with a frantic pace to tidy up my Mother’s affairs, plan several memorials, travel and keeping up with work commitments throughout. While I didn’t collapse in a heap, I likely should have, and whether I’m willing to admit it or not, my super hero cape flew off a couple times. I know full well … [Read more...]