"What gets measured is what gets done" is a business saying that remains as relevant today as the day it was first spoken. Businesses measure lots of things; sales, profits, costs, returns, market share, customer retention, the list could be endless. Another business saying that used to be muttered in marketing departments was, "Half of the money spent on advertising is wasted, … [Read more...]
Archives for 2016
Great brands always have a story
Branding is about more then image recognition for customers. Great brands give their customers something to belong to and talk about. They always have a story. I was reminded of that last week while in Ontario cottage country visiting relatives and friends before returning to Toronto for some business meetings. I'm going to go out on a limb and guess many reading this … [Read more...]
Facebook Live: Video broadcasting live heats up marketing space
This week, I'm continuing on the video theme with a look at the new "Facebook Live" video streaming feature. This thing has awesome marketing opportunity written all over it. I woke up last Saturday morning to my son using Facebook Live to watch a live broadcast of the longboarding Top Speed Challenge being held in Quebec that weekend. It was pretty cool to see a demo of how … [Read more...]
Riding the second wave: 6 secrets to making video go viral
Aren’t we all in search of the secret sauce to make things go viral? In a world where word of mouth, mouse and mobile can deliver free publicity and earned media, going viral is the Holy Grail. And I think I've cracked the code. It' all about igniting the second wave of sharing. For sure the initial reach is important, as is the number of influencers within that reach. … [Read more...]
Are you channel surfing or tuning in?
Consider the idea of channel surfing versus tuning in. We've all been in the presence of incessant channel surfers. Perhaps you're even one of them. Surfers skip from channel to channel, certain they can multi-task and watch numerous programs simultaneously. Some just surf out of boredom, looking aimlessly for something to grab their attention. I've noticed this habit carrying … [Read more...]
