Disruption can be a powerful tool. The Hans Brinker Hotel in Amsterdam claims to be the worst hotel ever. In fact, an official line from one of their ads claims, "The Hans Brinker Hotel in Amsterdam. It doesn't get much worse." Without apology, they have made a successful business out of being awful. Click here for a first hand look at that housekeeping commercial. It will … [Read more...]
Marketing tips for the time starved
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