Perhaps only from the perspective of the left-coast of Canada could come marijuana infused marketing. Yes, marketing that has gone to pot – literally. No I haven’t lost my mind. Trust me, there will be a marketing lesson in here at the end… Last week I picked up a tweet from @HiddenWeedYVR. It came via @VancityBuzz which I follow. It noted how someone was hiding bags of … [Read more...]
Archives for June 2014
Relationship selling: understanding courtship & the use of social media
I blame the guarded attitude of many folks towards the sales process in business solidly on the shoulders of Willy Lowman, the hapless salesman, and feature character in Arthur Miller's Death of a Salesman. This 1949 classic was mandatory reading for most Canadians of my generation. And it's lasting effects reached far beyond our impressionable years of English 11. While it … [Read more...]
