Turning everyday street objects into ads can be a clever vehicle to leverage a campaign. As we all know, the coffee wars between McDonalds, Tim Hortons and Starbucks have heated up significantly. It’s no accident that McDonalds executes a major push, with a weeklong free coffee giveaway, during Tim Horton’s Roll up the Rim to win campaign. Here a cheeky street ad they did … [Read more...]
Archives for March 2013
Mobile disruption: Are you ready to buy with a #hashtag?
Market forces, technology, and opportunity are converging on the mobile phone front, and about to launch a huge disruptive force in commerce. While we have become accustomed to promotional and communication opportunities enabled by the internet and social media, the distribution and pricing channel is about to heat up. According to the recently released Comscore 2013 … [Read more...]
The power of storytelling + a dash of synchronicity
I was recently travelling on business, and had the occasion to be transferring planes in Toronto on Friday Feb 8th. That’s the day that Ontario and the whole east coast where hammered by one of the worst snowstorms in decades. Arriving from snowless Vancouver en route to Montreal, I knew immediately that my connecting flight would not be taking off anytime soon. I based this … [Read more...]
