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Recent Posts
- P2P (people to people) strategy important in age of social media
- Is Google+ the new Facebook, Twitter and LinkedIn combined?
- Is it time to disrupt your industry?
- Is Google destroying users faith in them as a fair and unbiased source of information?
- Are you willing to bet against Google?
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Recommended blogs
Archive for the ‘social media’ Category
P2P (people to people) strategy important in age of social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends, Uncategorized
I teach undergraduate and graduate level university marketing courses. Current textbooks are filled with strategies for B2B (business to business) and B2C (business to consumer) applications. But I really think with the evolution of social media and its impact on business, both of these areas have evolved into a P2P (people to people) model. Why [...]
Tags: "5-Minute Marketing", "Air Canada", "Five-minute marketing", "Mary Charleson", "social media", "United Airlines", branding, Facebook, marketing, youtube
Is Google+ the new Facebook, Twitter and LinkedIn combined?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Google+ can offer users the best of Facebook, Twitter and LinkedIn combined.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, Facebook, Google, LinkedIn, Trends, Twitter, youtube
Is it time to disrupt your industry?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
Homeplus disrupts the grocery industry in South Korea with an innovative use of smart phones and QR codes.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", "South Korea", "TNS Canadian Facts", branding, Homeplus, marketing, Trends, viral, youtube
Is Google destroying users faith in them as a fair and unbiased source of information?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Google appears to be preferentially placing it’s own results in their new Google Plus Your World approach. Is this influence reason for concern? Or does it present a business opportunity?
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, Google, marketing, SOPA, Trends, Vancouver
Are you willing to bet against Google?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media
Google, Amazon, Facebook and Apple have disrupted various industries over the last 5 years. But which company will ultimately win the great tech war of 2012? Five-Minute Marketing author Mary Charleson makes a case for why she feels Google holds the trump card.
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Amazon, Apple, Facebook, Google, marketing, mobile, Vancouver
Making a case for social media
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
Much has been written about the power of social media to connect people and to potentially connect people to your product. Beyond the fun stuff and personal use, there is real value for businesses using these tools, but many owners echo the refrain that they want to see a ROI and an improvement to the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, marketing, Trends, Vancouver
Word of mouth, mouse and mobile
Posted by mc | Filed under Great publicity campaigns, Mobile media, New media and e-marketing, social media
I teach a media course at one of our local universities. Recently I brought some newspapers in to my class for the students to look at. My father was a “newspaper historian” and had saved papers from noteworthy events over time such the Halifax Chronicle the day WW11 ended, and the Toronto Star marking man’s [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", marketing, mobile, Trends, Vancouver, viral
Good parties and good marketing share common traits
Posted by Mary Charleson | Filed under New media and e-marketing, social media
The festive season of parties and commitments is upon up. As I look at my calendar of double and triple social bookings piling up, it got me thinking about what attracts us to these gatherings, how we conduct ourselves there, and how this is similar to the characteristics of good marketing. First up a confession: [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, marketing, Trends, Vancouver, viral, youtube
Social media and The Age of Conversation
Posted by Mary Charleson | Filed under New media and e-marketing, social media
The internet has changed everything in the marketing world. After some initial missteps, largely caused by applying the old rules to a new game, we have emerged into an exciting era of possibilities. What seemed a futuristic forecast at best only a short time ago in now coming to fruition. Where the advertiser had full [...]
Tags: "5-Minute Marketing", "age of conversation", "Five-minute marketing", "Mary Charleson", "social media", branding, marketing, Trends, viral, youtube