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- The little sign that could
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- 2012 Social Media Marketing Industry Report results
- Post, pin and promote. Public versus private posts. Taking advantage of Facebook Timeline changes.
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Archive for the ‘social media’ Category
BCAMA Vision Conference – Wed, May 23, 2012
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media
Just plugging a little shameless promotion for my friends at the BCAMA. They do an annual marketing conference each year called VISION. Now in it’s 22nd year, VISION features outstanding speakers, excellent networking, and great visionary thinking. This year is no exception. The theme for 2012 is “Liquid Content”. Liquid content is about creating messages [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, BCAMA, branding, marketing, Trends, Vancouver
The CHEMISTRY of great story telling
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media, Trends
While attending a recent parent teacher interview, I drifted off momentarily while staring at the periodic table of elements on the wall. Perhaps still haunted by failed titration experiments, I reflected on how unnecessary it had all been in my current role as a marketing strategist. But then it hit me like only a 30-year [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, BCAMA, Liquid content, marketing, speaker, Trends, Vancouver, viral, Vision Conference 2012
2012 Social Media Marketing Industry Report results
Posted by Mary Charleson | Filed under New media and e-marketing, social media
Recently 3800 marketers targeting both B2B and B2C segments were surveyed for the 2012 Social Media Marketing Industry report. Among the insights? 1. The top question marketers still want answered: How do I measure the effect of social media on my business? 2. The top benefits of using social media: 85% use it to [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", Facebook, Google, LinkedIn, speaker, Trends, Twitter, Vancouver, youtube
Post, pin and promote. Public versus private posts. Taking advantage of Facebook Timeline changes.
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media
April 4, 2012 marks the date when Facebook’s Timeline features will kick in for those who have not voluntarily made the change. While this date may pass by unceremoniously for some, it will mark a dramatic change in how to best use Facebook for marketing efforts. Here are four changes you should take note of: [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", branding, Facebook, marketing, speaker, Trends, Vancouver
Reality TV meets experiential marketing with a social media twist
Posted by Mary Charleson | Filed under Great publicity campaigns, New media and e-marketing, social media
I love this recent Air New Zealand campaign called “Kiwi Skeptics”, aimed at getting “Aussies to cross the ditch”, or for the rest of us, enticing Australians to visit New Zealand. Seems despite their proximity, many Aussies just don’t feel the love for their southern partner, but the geographic proximity makes them a logical travel [...]
Tags: "5-Minute Marketing", "Air New Zealand", "Charleson Communications", "Five-minute marketing", "Mary Charleson", "social media", advertising, Australia, branding, marketing, speaker, Vancouver, viral, youtube
Remote control banner ads? Clever innovation in experiential product marketing!
Posted by Mary Charleson | Filed under Great publicity campaigns, Mobile media, New media and e-marketing, social media, Uncategorized
Japanese toy manufacturer Beacon came up with a very creative interactive banner campaign for their toy AR.Drone. While I’m usually reluctant to welcome the possibility of yet another remote control device in the hands of a male member of my household, this is very intriguing from a marketing perspective! The AR.Drone is a helicopter [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", advertising, AR.Drone, Beacon, iPhone, marketing, mobile, QR codes, Trends
Big, battered, bruised and back for more. Learning from social media mistakes of big global brands.
Posted by Mary Charleson | Filed under Branding & competitive advantage, Great publicity campaigns, New media and e-marketing, social media
What can we learn from the social media screw-ups of the biggest global brands? Lots. Their mistakes can teach the rest of us some valuable lessons. Facebook, Twitter and Youtube have 1.2 billion combined users. That’s a lot of influence for media vehicles that didn’t exist prior to 2005. And that doesn’t even include the [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", "United Airlines", advertising, branding, Facebook, FedX, Huggies, Jet Blue, Johnson & Johnson, Kimberly Clark, marketing, Motrin, Southwest Airlines, speaker, Trends, Twitter, UPS, Vancouver, youtube
How will Facebook’s new Timeline tell your story?
Posted by Mary Charleson | Filed under Branding & competitive advantage, Mobile media, New media and e-marketing, social media, Trends
Like many of you, I have been receiving banner alerts when logging into Facebook, prompting me to migrate to the new Timeline and banner design. I’ve noted numerous colleagues who have made the switch and I’ve also been touring pages looking for creative approaches. I’ve yet to make the change since I am currently analyzing [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "New York Time", "social media", "Sprott-Shaw College", advertising, branding, Facebook, starbucks, Trends, Vancouver
Should ROI be the only measure of social media?
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media
Some have heralded 2012 as the year that social media will move from infatuation akin to dating in an early relationship, and mature to something more of a permanent partnership, but one that is assessed objectively for attributes and value. Along with that move to partnership it is said will come demands for ROI (return [...]
Tags: "5-Minute Marketing", "Five-minute marketing", "Mary Charleson", "social media", ROI
Only 17% of businesses contribute to and monitor social media regularly
Posted by Mary Charleson | Filed under Branding & competitive advantage, New media and e-marketing, social media, Trends
According to a recent Leger Marketing survey, 17% of large and mid-sized companies consistently post on social-media sites or monitor them. That means that by default, 83% are not using or monitoring social media. That number should scare you, especially if your business falls into the latter group. Also consider that 51% of social media [...]
Tags: "5-Minute Marketing", "Air Canada", "Five-minute marketing", "Mary Charleson", "social media", branding, marketing, Trends