Fashion forever tells us to do what other people are supposedly doing: favouring certain colours, cuts and lengths for the season. Style tells us to use what flatters our personal figures - those few pieces of clothing or furniture that we're perpetually drawn to and consider drop-dead good-looking regardless of current favorites. Fashion comes and goes. Style is … [Read more...]
iKea’s iBook Book – Brilliant marketing
Amidst the marketing flurry around the latest announcement from Apple about their much-anticipated iPhone 6 and wearable technology, comes a brilliantly timed piece of marketing from Ikea. In a world of high-tech, sometimes going low-tech or no-tech is the way to stand out. With my tongue firmly planted in my cheek, I’d like to acknowledge how Ikea has taken a “page from … [Read more...]
Drones, sharing economy delivery & revamped postal services: Distribution experiences disruption
The internet has offered a revolutionary way to promote and sell online globally, but at the end of the day, unless you’re selling something that can be digitized, it still needs to be delivered. As yet, Samantha can’t wiggle her nose and teleport it across the ether. Apologies for the age specific pop culture reference, but I just experienced a Bewitched moment! The … [Read more...]
Leveraging your personal brand – the Sam Sung story
I love Apple products, but I have to say right now I've become a huge fan of Samsung, as in "Sam Sung" the man, not necessarily Samsung the product. Sam is a former Apple employee, an irony not lost on many, when reading his business card that states: "Sam Sung, Product Specialist, Apple." Now working for Halloway Schultz & Partners, a recruiting firm in Vancouver, Sam … [Read more...]
Achieving authenticity: What can your marketing learn from a misfit vegetable?
This week I'm looking at authenticity. Initially I'm going to introduce you to a cool campaign out of France utilizing authenticity in food marketing, but we'll end by contemplating a grander application of authenticity and what you really stand for, in your branding and positioning. Really, should your strawberries have cosmetic enhancement and look like they are fresh out … [Read more...]
