What possible commonality could a previously unpublished writer now making over $200,000/month selling e-books on Amazon share with the makers of a head shaving helmet, and an expensive Superbowl ad spoof for Groupon? Admittedly a motley crew to lump together, they all have benefited or suffered under economics of the new loyalty-loop that the internet has brought to … [Read more...]
The rise of the Sheconomy
Recently marketers have coined a new term, as they are want to do, called the “Sheconomy.” Roughly translated, this refers to the economic influence of women. Canadian Labour Market statistics point to the fact that the recent recession has favoured the sheconomy, where men experienced steeper and more prolonged employment declines than women did. Much of this is … [Read more...]
Are you unsocial by being so social?
The new shiny toy gets all the hype. It’s the one that gets talked about, wished for and idolized. It promises to be better, stronger and faster. It replaces those before it in the glance that it takes to rip the paper from its cover. Many shiny toys of Christmas past are still with us. Some with 50-year staying power like Barbie, never really having fallen far from favour. … [Read more...]
Will the tablet change your business?
Take one tablet daily and call your doctor if your condition doesn't improve. That's the advice we're accustomed to receiving when taking medication. But it would seem that both consumers and businesses are in a quest for help with what ails them these days, judging by the uptake of the tablet - also known as the Apple iPad, Blackberry Playbook, HP Slate and the Google Android … [Read more...]
Going viral
Do you know who was born on May 14, 2005? While they are now just 5 years old, they have in a short time changed the way we communicate and share information as global citizens. If you guessed Youtube, you are correct. Acquired by Google in 2006, Youtube quickly has become THE vehicle for sharing online video with mass audiences. It has also quickly become a major tool for … [Read more...]
