I teach a media course at one of our local universities. Recently I brought some newspapers in to my class for the students to look at. My father was a “newspaper historian” and had saved papers from noteworthy events over time such the Halifax Chronicle the day WW11 ended, and the Toronto Star marking man’s first walk on the moon and Paul Henderson’s goal I watched with … [Read more...]
Internet ad spending out paces TV
Internet ad spending in the UK out paced TV ad spending for the first time ever in history. While TV ad spending commanded 22%, the internet took up 24% of advertising expenditures. While some were quick to write the obituary for traditional media, the UK market is a bit of an anomaly with its restricted advertising on the BBC and an abundance of broadband penetration. However, … [Read more...]
The rise of the RENEGADE and the EVERYMAN
Meet the renegade and the everyman. The renegade is a challenger. He does things differently. Frequently seen as the underdog initially, he can often grow to become quite powerful. Never one to shy away from a dust-up, he is at his best when matched with a challenger, knowing he has identified an underserved populist niche. The everyman is synonymous with the common masses. … [Read more...]
It’s not easy being green – or is it?
Increasingly that statement is becoming harder to make. In fact, it's not only easier to be green these days, it's getting harder not to be. That can only be a good thing. The stage we are at now is being likened to Green 2.0 - where green 1.0 was all about reusable bags, low hanging fruit such as recycling, and a washing advertising in often shallow environmental promises. … [Read more...]
Slowing down to have a look
And now over to the live eye in the sky for a traffic report on consumer response to the recession: "South of the border there has been a freeway crash. Looks like a big pile up with fatalities. Lots of people have thrown on the brakes to avoid crashing themselves. Clean up is going to take some time. Up there in Canada, the traffic has slowed down to take a look, but it's … [Read more...]
