It’s officially “Movember” and the start of that month when strange outcroppings pop up on the upper lip of males, all for a good cause – raising awareness for cancer research. It can be a tough road for some follicle challenged guys, and even tougher for the partners of those blessed with abundant facial growth abilities. The only thing for certain is the likelihood … [Read more...]
Behaviour economics challenged: What if gym members had to pay more if they don’t work out? And how about pre-browsing Facebook to select your airplane seatmate?
Often fitness memberships are seen as sunk costs, especially if paid at the beginning of the year. But behaviour economics tells us that people are more motivated by immediate consequences than by future possibilities. So what if you turned the business model on it ear? That’s exactly what a couple Harvard grads did in 2011 with Gym-Pact. They offered customers … [Read more...]
Facebook sponsored posts: A consumer perspective
Is anyone else a little disturbed at the creepy accuracy of recent “sponsored posts” showing up in their Facebook feed? While I'm a fan of Growers Cider, having it land on my timeline at 4:30pm at the end of the week seems a tad planned. Likewise ads for Clearly Contacts and reading glasses, as I search for mine to read the screen. And don't get me started on the diet … [Read more...]
Mobile disruption: Are you ready to buy with a #hashtag?
Market forces, technology, and opportunity are converging on the mobile phone front, and about to launch a huge disruptive force in commerce. While we have become accustomed to promotional and communication opportunities enabled by the internet and social media, the distribution and pricing channel is about to heat up. According to the recently released Comscore 2013 … [Read more...]
8 trends to track in 2013
Christine Day, CEO of Lululemon, said something recently in conversation that has echoed with me for days. When asked how she keeps up with trends and ensures that her company is on the leading edge, she responded, “I scan the environment reading magazines across many industries. I listen for what is next, not evidence of what has happened.” How many gurus of trends and … [Read more...]
