Craving human connection AI is automating, personalizing, and predicting at unprecedented scale. It’s being used to research, create and iterate. Marketing outreach, sales nurturing and customer experience touch points are being automated for efficiencies. But here's the paradox: the more brands lean on AI, the more consumers crave what AI can't deliver – human … [Read more...]
Long form content is back
While it's easy to see that short form content, by way of quick videos, visual story snippets, quick posts and messages is all around us, there is actually a solid place for longer form content in 2026. Here's why... Short form content Short from content has been all the rage recently. Primarily ushered in as short form vertical video, our feeds have been inundated with … [Read more...]
SEO versus GEO
I was on a call this past week during a media session with PR reps. There was much discussion about GEO versus SEO. GEO you ask? GEO stands for “generative engine optimization.” Think of it like SEO (search engine optimization), but with considering the impacts of AI platforms like ChatGPT, Perplexity and Claude increasingly being used for search like Google. Why might … [Read more...]
When Google’s AI becomes your travel agent
That headline is unlikely to make me popular with my travel advisor friends. Think of it as a combo of click bait and trending truth. But it’s undeniable that AI is changing the way we research AND book travel. I wrote a couple weeks ago about how ChatGPT recently partnered with Expedia and Booking.com to allow direct purchase through the platform. In a separate post, … [Read more...]
How AI is shaping your brand perception
AI agents and their impact on search AI agents are emerging alongside traditional search engines as the starting point of discovery. The way they perceive and present your brand shapes customer perception, trust and buying decisions. Do you know what ChatGPT, Claude, Perplexity or Gemini are say about your brand? AI large language models don’t know your brand the way people … [Read more...]
