It’s been a week since returning from the Uprising in Tennessee – a retreat at the RT Lodge in Maryville, hosted by Mark Schaefer. Gathering some of the most brilliant minds in marketing from Canada, the US and abroad, it was an immersive experience of thought leadership, discussion and social interaction. I’ve been ruminating on a statement that stuck with me during one … [Read more...]
From unsettled to connected: reflections on the Uprising, a retreat for marketing leaders 2024
I was traveling in Tennessee last week. What brought me there was an opportunity to be a guest at Mark Schaeffer’s event, The Uprising – a retreat for marketers, hosted at RT Lodge, Maryville, on the footsteps of the Smoky Mountains. Exploring Great Smoky Mountains National Park, the Appalachian Trail, visiting a travel podcast friend in Johnson City, and being immersed in the … [Read more...]
Five 2024 Marketing & Media Trends
1. Media source will matter In 2024 the source of information, and the actual storyteller delivering it, will become almost more important than the story itself. Why? Because knowing and trusting the information source will be one of the only barriers to help distinguish what is truthful content, and what is not. But beyond truth, it will also signal trust. In an era … [Read more...]
10 travel trends for 2024
This week’s content looks at the top 10 travel trends for 2024, and the marketing opportunities that they present. As a marketing strategist by trade, and a travel writer by passion, I've spent considerable time since 2019 at the intersection of these two interests. Sometimes as a speaker and consultant to the travel industry, and other times as a travel writer and content … [Read more...]
10 content marketing tips from the top 10% of bloggers
In a marketing world obsessed with new shiny objects (TikTok, AI tools, vertical video, stories, reels and YouTube shorts), it is easy to get caught running harder and faster in a quest to break the algorithm code of increased exposure. Chasing social media impressions and engagement certainly can work. And it’s absolutely worthy of your time to keep abreast of trends and … [Read more...]
