As many of you know, I advocate regular content creation as a way to boost SEO online, be seen as valuable to your target audience, and remain visible for when they seek solutions. I had an interesting question raised at a recent presentation about creating content for the masses and content for your tribe, and specifically what to use for each audience, and what to keep free … [Read more...]
How media amplifies a message: H&Ms Coolest Monkey PR fiasco
This week H&M learned that racism and marketing don’t go well together. Fueled by the ever-increasing views that only the combination of traditional and online media along with amplification of social media could provide, the brand has become mired in a slew of bad publicity. Earlier this week, H&M was forced to apologize and order a mass withdrawal of stock after … [Read more...]
Creating content takes commitment and consistency
Audience first marketing is all about the notion of building a loyal audience first through content creation and sharing, before actually ever having a business. The piece I wrote about this was widely shared recently. If you happen to have missed it, here's a link. Once you have an intimate knowledge of the audience needs and wants, you have an incredible opportunity to sell … [Read more...]
Be real: Leveraging content and relationships on social media
In the race for building an online presence, the automation of tasks, overt pitching and selling, and hiding behind a tightly crafted brand presence is harming a lot of businesses. They want to use all the new flashing tools and targeting available, but many are loosing brand personality in doing it. So this week we dive into the notion of personal engagement and building … [Read more...]
Plan, be present and expect serendipity
This Wednesday I am off to Social Media Marketing World in San Diego. It’s my first time attending, and I’m pretty excited to learn lots and connect with industry leaders at this very large conference attracting guests and speakers from all over the world. I have attended, and spoken at, many conferences over the years, and always found that preparation is key. It’s … [Read more...]
