There is a fundamental difference between influence and “thought leadership.” I’ve been spending some time this week getting a better grip on the social media platforms for my new travel writing blog, CarryOnQueen.com. I registered the names back in March, and had the basic visual identity created in June, but I’m still very much flushing out content and gaining a following on … [Read more...]
Get on the PODCAST wagon as a guest (in 3 easy steps!)
This week I’m on the podcast wagon. I don’t actually have one myself, but I know many who do. It’s yet another tool for positioning as an expert, nurturing a community that you own, and developing a personal connection with your tribe Did you know? 67 million Americans listen to podcasts monthly. Podcast fans listen to 5 shows per week. The average listening … [Read more...]
Google analytics data retention: how to guard against coming changes
May 25, 2018 is a date you might want to circle in your calendar. That's the day that GDPR (General Data Protection Regulation) comes into effect in the EU. Even if you are not in the EU, this will effect you if members of your list are. There has been much chatter in marketing circles about GDRP. If you are familiar and compliant with CASL (Canadian Anti Spam Legislation) in … [Read more...]
Being human at scale: marketing that connects in an age of automation
Michael Stelzner, Founder & CEO, Social Media Examiner, said something at Social Media Marketing World that really resonated with me, "We need to be more human at scale." I've been thinking a lot about what that really means in practice for both individuals and brands. It comes down to marketing that connects in an age of automation. There are days when technology, social … [Read more...]
Is watching the new reading? Adapting your content for the 19:30 ratio
This week I’m looking at the 19:30 ratio. No I’m not going back to the 1930’s, although after a week like we’ve had in social media with Facebook and the ethics of personal data sharing, it’s tempting to want to just stuff the Jeannie back in the bottle and revert to a simpler time. The 19:30 ratio According to the US Department of Labor, on average we spend 19 minutes per … [Read more...]
