It would seem that summer has officially kicked into gear. Holidays can be a great time to recharge for many and re-imagine for some. In my experience entrepreneurs by nature are often doing the latter. We're always thinking of new and exciting ideas, and it's frequently when we step away from the busyness of life, that the best thoughts come forth. For those of you who have … [Read more...]
When marketing goes to pot!
Perhaps only from the perspective of the left-coast of Canada could come marijuana infused marketing. Yes, marketing that has gone to pot – literally. No I haven’t lost my mind. Trust me, there will be a marketing lesson in here at the end… Last week I picked up a tweet from @HiddenWeedYVR. It came via @VancityBuzz which I follow. It noted how someone was hiding bags of … [Read more...]
Relationship selling: understanding courtship & the use of social media
I blame the guarded attitude of many folks towards the sales process in business solidly on the shoulders of Willy Lowman, the hapless salesman, and feature character in Arthur Miller's Death of a Salesman. This 1949 classic was mandatory reading for most Canadians of my generation. And it's lasting effects reached far beyond our impressionable years of English 11. While it … [Read more...]
Earned media & curated content: What Facebook Newswire might mean to you
Oh how things have changed. Gone are the days of typewriters, crumpled paper, rotary dial phones, collapsible cameras, cigarettes, and coffee. The world of journalism has arguably shifted dramatically in the age of the internet, but as of this week, it shifted yet again. This past Thursday Facebook made an interesting move in the media space that small businesses, … [Read more...]
Veet’s Don’t risk dudeness dud: lessons from a consumer backlash
I have to preface this weeks post with an admission that I've secretly feared Veet (previously called Neet) ever since I was 13. And it's not because of some misguided teen hair removal exercise. One of my friends had Neet put in her hair during a high school initiation day, and clumps of it fell out in her hands. This image, as an insecure adolescent, is still vivid in my … [Read more...]
