Each year we see incremental shifts, that taken collectively can become seismic over a decade. In 2010 some people had smart phones, but many were using flip phones. Youtube and Facebook existed, but they were primarily desktop based, and APPS were yet to become widespread. With 2020 marking a new decade, it seems hard to imagine what the next 10 years might look like for … [Read more...]
Two RANTS and a RAVE
LinkedIn sales pitches While I’m really loving LinkedIn and the opportunities it is offering these days, I’m also increasingly getting frustrated with people using it poorly. How about you? I’ve been known to be a bit of a “LinkedIn snob”, meaning I generally only connect with people I’ve actually met and know, or who share a common connection that I respect. Occasionally I … [Read more...]
The Peloton bike #adfail plus the Aviation Gin #fastvertising response
Peloton had a bad week The internet world has not been kind to the Peloton exercise bike this past week. Social media mockery of an ad intended to drive Christmas sales, resulted in their stock price dropping 10%. Peloton is a high-end exercise bike that streams indoor cycling classes to your home by live on demand viewing. Priced at close to $3,000 Canadian, it is aimed … [Read more...]
Why Permission Based Marketing Matters
I want to dig into the concept of “permission based” marketing, because it seems to me that there’s less of it around than there should be. Intrusive marketing that shows up uninvited in our personal feeds, through promotions that interrupt has become so common, that I fear it is now normalized. It shouldn't be. Let's not normalize intrusive marketing Tell me I’m not the … [Read more...]
How to grow website audience through social media
I was asked this week about the recent ramp up of social media content I was putting out on behalf of my other brand, a travel writing and content creation business, CarryOnQueen.com For those of you perhaps unfamiliar, COQ is a travel writing site aimed at fun-fit-females, many in their 50s pursuing adventure travel with friends, family, a partner or solo. It’s a passion … [Read more...]
