Seems the Vancouver Sun is seeking enlightenment on many fronts with their latest cross-promotional effort involving the Dalai Lama, Twitter, Facebook, CKNW radio, print advertising and guerilla based publicity. In the face of dwindling readership, it is this type of effort that signals a truly enlightened approach to media choices: use the best tool in your kit to get noticed, … [Read more...]
The rise of the RENEGADE and the EVERYMAN
Meet the renegade and the everyman. The renegade is a challenger. He does things differently. Frequently seen as the underdog initially, he can often grow to become quite powerful. Never one to shy away from a dust-up, he is at his best when matched with a challenger, knowing he has identified an underserved populist niche. The everyman is synonymous with the common masses. … [Read more...]
Backvertising hits Kits Beach
Think you’ve seen it all when it comes to clever delivery of advertising messages? Think again. Enter to latest human ad platform: backvertising. Take one very hairy man, carve out your message on his follicle-enhanced slate, and send him strolling down Kits Beach handing out Parissa Wax Strip samples on July 25. It was sure to be a head turner, and generate talk both on the … [Read more...]
It’s not easy being green – or is it?
Increasingly that statement is becoming harder to make. In fact, it's not only easier to be green these days, it's getting harder not to be. That can only be a good thing. The stage we are at now is being likened to Green 2.0 - where green 1.0 was all about reusable bags, low hanging fruit such as recycling, and a washing advertising in often shallow environmental promises. … [Read more...]
Slowing down to have a look
And now over to the live eye in the sky for a traffic report on consumer response to the recession: "South of the border there has been a freeway crash. Looks like a big pile up with fatalities. Lots of people have thrown on the brakes to avoid crashing themselves. Clean up is going to take some time. Up there in Canada, the traffic has slowed down to take a look, but it's … [Read more...]
