LinkedIn can be an expensive platform to learn lessons on, but over time if you fine tune your approach, it will deliver traffic and conversions. What I’ve shared here is based on my learning with client projects, along with some great tips I picked up while attending Social Media Marketing World last year. How to access ad campaign management LinkedIn Ads are available … [Read more...]
6 Tips for publishing articles on LinkedIn
In my experience, LinkedIn is often underutilized by many people beyond just having a personal profile or company page. Participating in groups and sharing thought leader content in update posts represents a huge positioning opportunity, which can lead to sales if relationships are nurtured well. But publishing articles as native content directly on platform can take it up a … [Read more...]
The 10 year vision: personal and business plans are intertwined for entrepreneurs
At the end of every year I write down personal, family and business goals. Those goals help formulate specific tasks that get added to a calendar and guide actions in the coming months. It’s always gratifying to see what got accomplished, what still might need tackling, and to dig back into time to track larger scale progress. This is something I have been doing literally since … [Read more...]
Nurture the niche and let them talk
Do you remember the tin can walkie-talkie? Where you connected two empty tins with a string and spoke into them, allowing the string to magically transmit the message? Admittedly the tin can walkie-talkie, or tin can telephone as some people may remember it, is pretty LOW-TECH compared to the cell phones we have these days. But it tapped the attraction of a fundamental human … [Read more...]
Escaping the sales funnel
It's time to escape the sales funnel. The traditional sales funnel measures quarterly results in a quantifiable manner. It doesn’t capture qualitative share of mind or share of voice very well, which is how momentum builds when you are mining the support of trusted peers. If you’ve done your marketing right until this point, you have company assets: evergreen content and … [Read more...]
