I put out an article a couple weeks ago titled, “Are you a slave to social media?” Evidently it struck a chord, since it was my most highly shared and Tweeted piece this year. It also earned me an invitation to contribute to Social Media Impact, the top trusted social media news site out of the US http://socialmediaimpact.com/slave-social-media/. So I thought we’d follow up on … [Read more...]
Content marketing is hot, but is it time to kick a few platforms to the curb?
Pass the Louisiana Hot Sauce, cayenne pepper or Tabasco. “Content marketing” is hot. The Content Marketing Institute (yes, there is now an institute devoted to the study of this thing that didn’t exist a couple years ago, that we all now need), defines content marketing as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and … [Read more...]
5 simple steps to manage your social media
Wasting time - we all do it. An email arrives that interrupts what we were doing, and we decide to deal with it “just to get rid of it”. Meanwhile a half hour later, we’ve lost our focus, barely get back on track and another interruption hits. Welcome to the workday of many. Layer on top of it the multiple story lines developing on Facebook with friends or family, and … [Read more...]
8 Reasons why Lay’s Do Us a Flavour contest is brilliant marketing
The “Maple Moose” flavour begged to be selected from the shelf of chips, if for no other reason than the name, and the promise of a great photo-op, along with a Molson Canadian beer in hand, for my visiting American relatives at the cottage. Maple Moose was one of four finalists in Lay’s Canada’s “Do Us a Flavour” chip naming contest. While there were over 600,000 … [Read more...]
7 Top tips to creating content that begs to be shared
We likely all remember this classic scene from Lady and the Tramp. It's an iconic image of love and sharing. Wouldn't it be great if, in leveraging your influence, you could evoke that same urge to share your content by your followers? But the first thing to consider is the reason WHY people share your stuff. Here's a big hint: It's not about you, it's about THEM! In my … [Read more...]
