A friend from Australia posted a video link to my Facebook page recently entitled “Duct Tape surfing.” The sheer title begged it to be viewed and shared. But add in the fact that it featured a 50 year old paraplegic women who learns to surf attached to back of a thrill seeking 20-something young man and the interest level ratcheted up even more. Quite simply it is an … [Read more...]
The 8-pack long weekend promo
The recently promoted Molson Canadian 8-pack packaging is clearly a BC long weekend up sell. Or is it? Without a 6-pack in sight (likely strategically removed), I had no option but to buy 8 if I wanted something less than 12. Initially I was a little put off, suspecting it was a clever ploy to get consumers to actually buy more, and by default increase their net profit. But … [Read more...]
A princely marketing opportunity for businesses in Prince George, BC Canada
On July 23, 2013 Kate, the Duchess of Cambridge, gave birth to the 3rd heir in line to the British throne. On July 25, they named him Prince George. And that’s the day the single best marketing opportunity in some time made itself available to businesses in Prince George BC. Hopefully someone there is quick enough to act upon it to generate some press and publicity for their … [Read more...]
Drink & Drive Website Design Theory
Now before you think I’ve completely lost my mind, advocating irresponsible behaviour could somehow be linked to good design, the headline link will be forthcoming. Stick with me here. This will not irritate MADD. A fellow entrepreneur friend of mine recently posted to Facebook her frustration in selecting and working with a good website designer. A topic of great interest, … [Read more...]
Facebook sponsored posts: A consumer perspective
Is anyone else a little disturbed at the creepy accuracy of recent “sponsored posts” showing up in their Facebook feed? While I'm a fan of Growers Cider, having it land on my timeline at 4:30pm at the end of the week seems a tad planned. Likewise ads for Clearly Contacts and reading glasses, as I search for mine to read the screen. And don't get me started on the diet … [Read more...]
