When I was in my final year of high school, I was hospitalized for a week with the sight in one eye threatened after an exercise band broke and impacted my eye, causing an internal bleed. I spent the entire time immobilized in bed with both eyes covered to limit movement while the doctors hoped the bleed would drain on its own and my sight would return. Fortunately it did, but … [Read more...]
The one PAGE, one PARAGRAPH, one SENTENCE challenge
This week I have a bit of an editing challenge for you. I promise, it’s actually a FUN and BENEFICIAL exercise – unlike some of those projects you may have been subjected to during your more formal education. I learned this one from Pat Flynn. I’m a big fan of Pat’s work, and a lot of what he does over at SmartPassiveIncome.com. I read Pat’s recent book “Will if Fly?” a couple … [Read more...]
Get on the PODCAST wagon as a guest (in 3 easy steps!)
This week I’m on the podcast wagon. I don’t actually have one myself, but I know many who do. It’s yet another tool for positioning as an expert, nurturing a community that you own, and developing a personal connection with your tribe Did you know? 67 million Americans listen to podcasts monthly. Podcast fans listen to 5 shows per week. The average listening … [Read more...]
5 Tips for earning media quotes
First I got a call, then a text during a meeting. Recognizing it was a reporter, and seeing the timeliness of the request, I excused myself at the next break, replied initially, became informed, and then articulated an opinion in order to respond to the reporter’s questions. They were writing an article on celebrity endorsements, particularly featuring men, in the age of the … [Read more...]
Google analytics data retention: how to guard against coming changes
May 25, 2018 is a date you might want to circle in your calendar. That's the day that GDPR (General Data Protection Regulation) comes into effect in the EU. Even if you are not in the EU, this will effect you if members of your list are. There has been much chatter in marketing circles about GDRP. If you are familiar and compliant with CASL (Canadian Anti Spam Legislation) in … [Read more...]
