This week we're looking at tips for video success based on what I’ve seen work out there, what I’ve observed myself with efforts so far, and an informal survey of what is shockingly bad - that stuff we want to avoid. So, like a car crash that we can’t glance away from, let’s cover the stuff that we DON’T want to do. I’ve compiled this list based on input I’ve canvased from … [Read more...]
80% of content consumed online will be video by 2020 – are you ready for it?
I’ll freely admit I’m a WORD and WRITING person. That love is what has led to a weekly commitment to share weekly tips here on this blog since 2008 and through my Sunday morning Five-Minute Marketing Tips e-newsletter. I also love to speak, so you would think that video would be natural. But I'll admit to being plagued by challenges that likely sound familiar to you … [Read more...]
Subscription membership disruption
This past week I shared an article out on my social channels from Forbes Magazine written by Shep Hyken, a friend of mine, about Burger King’s disruptive approach to selling coffee in the US through a monthly subscription. Essentially by signing up through their APP at $5/month auto billed, “members” are entitled to coffee daily. Of course, as I noted, subscription-based … [Read more...]
Being more human
I've been travelling in Australia recently, logging some 1,400km on the rental car, making my way down the east coast from Noosa to Sydney after a learn to kite surfing adventure. The trip has been a mix of business and pleasure, that has enabled me to meet up with clients in both Sydney and Melbourne, as well as some business contacts along the way in Queensland and NSW. … [Read more...]
7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending "The Gathering" in Banff a couple weeks ago, a marketing conference about "cult brands." Contrary to the twisted religious connotations that come to mind with the word cult, used in this sense, cult brands are those with so much loyalty, that their customers literally make up much of their marketing … [Read more...]
