I’ve been working on two different marketing strategy plans for clients this week. Both projects were well under way for completion when the Covid-19 crisis hit. Like many businesses, we were caught initially flat foot at the speed of change, and have had to make major adjustments. In once case, I essentially started over, and in the other we modified the initial plan and then … [Read more...]
Being nimble: marketing relevance during Covid-19
Many businesses have been slow to adjust their marketing to the new economic and social reality that the Covid-19 global pandemic has placed us in. While some still have scheduled content going out that was relevant two weeks ago, but is now hopelessly out of context, others have been caught flat footed, trying to continue what they were doing in hopes it will work with a … [Read more...]
Reframing relevance
The last two weeks have been quite a shock, and will continue to challenge our ability to adapt for the foreseeable future. Amidst the chaos of the Covid-19 pandemic, and business models being completely upended, is the very human element – fear, livelihood, and health of family, friends and loved ones. I’ve done a couple “virtual happy hours” these past weeks (a number of … [Read more...]
Lessons from entrepreneur leaders at Small Business BC 2020 Awards
On Friday February 21, 2020 Small Business BC hosted their annual awards at the Vancouver Trade and Convention Centre. The event is a bit like the Academy Awards for Small Business in my province. Held at a stunning downtown venue framed by city lights and a harbor/mountain view backdrop, there were over 500 business leaders in attendance from all across the province. Many … [Read more...]
Social Media Platforms of Opportunity in 2020
Although major social media channels dominate various segments (Facebook, Instagram, Twitter, Youtube, LinkedIn, Pinterest, Snapchat), the landscape is constantly shifting. New platforms emerge, some grow, some shrink, and others add features which change competitive dynamics. But even as "pay to play" becomes more dominant, there are still platforms of opportunity in 2020. In … [Read more...]
