This week, I'm continuing on the video theme with a look at the new "Facebook Live" video streaming feature. This thing has awesome marketing opportunity written all over it. I woke up last Saturday morning to my son using Facebook Live to watch a live broadcast of the longboarding Top Speed Challenge being held in Quebec that weekend. It was pretty cool to see a demo of how … [Read more...]
Are you channel surfing or tuning in?
Consider the idea of channel surfing versus tuning in. We've all been in the presence of incessant channel surfers. Perhaps you're even one of them. Surfers skip from channel to channel, certain they can multi-task and watch numerous programs simultaneously. Some just surf out of boredom, looking aimlessly for something to grab their attention. I've noticed this habit carrying … [Read more...]
Why do people share online content?
This week I'd like to consider the question, "Why do people share online?" At the heart of understanding this is the key to making content go viral and increasing the spread of your content marketing. That's pretty important stuff if you're looking to increase marketing effectiveness for minimal budget. A friend sent me a link to this article by Brent Coker, called: PR … [Read more...]
Taking a risk! How a new audience can grow awareness and business
Last last week I conducted a little experiment. I was curious about expanding the audience for my written work about marketing in the Huffington Post. I usually publish to the business section, targeting an entrepreneur audience. However, this past week I did a personal branding piece and went on a bit of a rant about grammar, and how your written word in private and public … [Read more...]
Just in time for the May 2-4 weekend: Molson Canadian – meet Budweiser “American”
Last week I received an email from a former marketing class student about Budweiser beer reportedly changing the name on cans over the summer from "Budweiser" to "America". She thought for sure it was a hoax, or at the very least a publicity stunt meant to garner headlines for an established brand in a mature category fighting for every last incremental decimal sales increase. … [Read more...]
