Media for our marketing efforts really fall into 3 buckets. I call them your triple threat if you get the combo right. The 3 buckets are: earned, pushed and paid. Earned media: We don't pay for this media and we have little actual execution control over it, but we can certainly influence how it is attained. Earned media can come in the form of an article … [Read more...]
5 Super Bowl spots that deserve acolades for creative or strategy
Super Bowl Sunday came and went with great fanfare, even if it was just for the half time show. Seriously, didn't Katy Perry rock it? The game was filled with drama and tense moments, that can only be summed up as, "The Patriots won the game, but really Seattle lost it." What a nail biter ending. Here on the South Coast, which is darn close to Seattle's Pacific North West, it … [Read more...]
Top 10 online marketing trends for 2015
1. Content will continue to be king This trend will continue, simply because social media and mobile devices have provoked and enabled the growth in content available for consumption. Content can position a company or brand like nothing else, and it can drive prospects to points in the pipeline closer to becoming … [Read more...]
2014 Top 10 Marketing Wall of Fame & Wall of Shame
I was inspired to pull some thoughts together on this when I was approached by a producer at CBC TV to add a Vancouver spin to a national "Marketing Fails 2014" piece they were airing by Dianne Buckner. If you'd like to view that segment, which aired Dec 29, 2014 you can link to it here. CBC Vancouver Marketing Fails 2014: Rene Filiponne interviews marketing strategist, … [Read more...]
Christmas ads and the power of storytelling
I’ll admit it, I’m a sucker for sentimental. With only a slight guilty conscience I will readily confess to harboring my kid’s kindergarten works of art, old letters from friends, and photo albums filled with childhood memories in treasured locations throughout my house. I’ll also readily admit to being a sucker for history. I was that weird kid in high school who actually … [Read more...]
