Getting noticed and commanding attention with content marketing has two parts these days: headlines AND images. While headlines are absolutely critical, images are what really grab people. Images draw you in. Perhaps Andy Warhol summed it up best with the above quote. To a certain extent we've become more conditioned to "read through pictures" as we scan information, and … [Read more...]
Choosing what NOT TO DO makes for powerful content marketing
Content marketing and social media are important, but let's face it, they can take a tremendous amount of time to produce and manage. You can't retrieve time once spent. Many of us get caught in an endless vortex of creating MORE content for MORE channels. We write a blog post here. Get some media coverage there. Post a photo to Instagram. Share some stuff on Facebook. … [Read more...]
5 Reasons why brands GET DUMPED online
A friend of mine sent me a link to an interesting study recently, on why people follow and unfollow brands online. I'm going to share with you some insights from that research this morning, because although much of it might seem intuitive, many companies still fail to really get it. The study was done by SproutSocial.com on behalf of Social Media Today, a respected authority … [Read more...]
5 Ways Trump is winning at media
Like a car crash all over the front-page news, we just can't look away. It's fascinating to examine international interest in the current US federal election. While many American's can't see it beyond their own borders, the results actually matter a lot to rest of us, given the role America has always played on the world stage. There's something about having a major shift … [Read more...]
Marketing Measurement Matters
"What gets measured is what gets done" is a business saying that remains as relevant today as the day it was first spoken. Businesses measure lots of things; sales, profits, costs, returns, market share, customer retention, the list could be endless. Another business saying that used to be muttered in marketing departments was, "Half of the money spent on advertising is wasted, … [Read more...]
