So much of what is going on politically in the US and beyond is at its core, based on values. On one side are values wishing to restore prosperity through nationalism and "America first" attitudes which have come with a dearth of clarity on measures and actions on how people will be treated to execute that plan. On the other side are values of compassion, diversity and … [Read more...]
Social proof and your media
Social proof is "informational influence." It’s what the internet says about you when you're not around to speak for yourself. Social proof is something I found myself referencing numerous times this week. Once was in discussion with my web blog designer, working through a redesign of my site, on the importance of having media logos and designations prominently placed. … [Read more...]
Why influencer marketing is set to dominate 2017
An influencer is a good friend who has knowledge and experience, and is willing to share their "inside track" on things directly with you. Online influencers serve a similar role, but to a much broader audience. At its core influencer marketing is a type of marketing where you don't actually communicate directly with your audience. You identify a leader who is an information … [Read more...]
How to leverage EMBEDDED and EARNED media
Embedded and earned media are two of the five pillar's of your media marketing strategy. Embedded media is where you publish or broadcast as an author using the reach of an established platform. Earned media is publicity from a third party. It's when your newspaper does a feature on your business, or you are interviewed on TV or radio. This post is a case study on how to … [Read more...]
Visuals are the New Headline
Getting noticed and commanding attention with content marketing has two parts these days: headlines AND images. While headlines are absolutely critical, images are what really grab people. Images draw you in. Perhaps Andy Warhol summed it up best with the above quote. To a certain extent we've become more conditioned to "read through pictures" as we scan information, and … [Read more...]
