This week's content is the first in a series of "deep dives" into strategies and tactics for 5 Marketing Trends to keep an eye on in 2020, which I posted about last week. If you happened to have missed it, check the link for the post and video. Trend #1 looked at how influencer marketing would continue to grow at an accelerated rate in 2020, but also mature in how it is managed … [Read more...]
How to reach one million people through word of mouth
It’s human nature to want to tell stories. Ever since writing my second book, Word of Mouth Mouse & Mobile – how to get your story told in the age of digital, I’ve been fascinated by how stories spread, and in particular the power of having others share your message for you. Word of mouth is a very powerful form of marketing not only for the huge potential reach, but … [Read more...]
Opening doors to customer delight
In an era where customers now control 2/3 of the messages about our brand or company – through reviews, word of mouth, customer created content and social media, it is critical to view customer interaction and the opportunity to delight as a major part of marketing. This week I took a deep dive into this concept with JD - the guy who puts a smile on everyone's face each morning … [Read more...]
7 Trends to keep an eye on in 2019
I thought I would share out some more interesting insights from attending "The Gathering" in Banff a couple weeks ago, a marketing conference about "cult brands." Contrary to the twisted religious connotations that come to mind with the word cult, used in this sense, cult brands are those with so much loyalty, that their customers literally make up much of their marketing … [Read more...]
What makes cult brands special?
This past week I attended the Cult Gathering marketing conference in Banff, a meeting of CEOs and marketing directors from global cult brand leaders. Cult brands don’t just have customers, they have fans and brand evangelists who do much of their marketing for them through word of mouth online and off, and through earned media and publicity. In fact, most spend very little on … [Read more...]
