Let’s face it, AI is a confusing space with lots of buzzwords. AI stands for “artificial intelligence”. At the heart of it, AI uses machine learning to make predictions about future outcomes based on historical data. Machine learning gets smarter as new data becomes available. It’s why Google can re-route you due to traffic or construction, with the objective to getting to a … [Read more...]
SEO voice and mobile strategies for 2020
In 2020 more and more people are set to make friends with their voice activated personal assistants: Google, Siri and Alexa. Three big things will happen in SEO during 2020: voice search will overtake typed search (more than 50% by end of 2020), visual search will grow significantly, and the “Featured snippet box” at the top of search will mess with Google rankings – since the … [Read more...]
Influencer Marketing Strategies for 2020
This week's content is the first in a series of "deep dives" into strategies and tactics for 5 Marketing Trends to keep an eye on in 2020, which I posted about last week. If you happened to have missed it, check the link for the post and video. Trend #1 looked at how influencer marketing would continue to grow at an accelerated rate in 2020, but also mature in how it is managed … [Read more...]
How to reach one million people through word of mouth
It’s human nature to want to tell stories. Ever since writing my second book, Word of Mouth Mouse & Mobile – how to get your story told in the age of digital, I’ve been fascinated by how stories spread, and in particular the power of having others share your message for you. Word of mouth is a very powerful form of marketing not only for the huge potential reach, but … [Read more...]
Opening doors to customer delight
In an era where customers now control 2/3 of the messages about our brand or company – through reviews, word of mouth, customer created content and social media, it is critical to view customer interaction and the opportunity to delight as a major part of marketing. This week I took a deep dive into this concept with JD - the guy who puts a smile on everyone's face each morning … [Read more...]
