Good content marketing is free - and it just got even more valuable with the latest update by Google. Google started rolling out its helpful content update the week of August 22, 2022. This post gives you the skinny on what has changed, what you should do about it, and some early observations about impact. Spoiler alert - if you've been a fan of content marketing you're … [Read more...]
The Social Media platform extraction phase
"We have officially entered the EXTRACTION phase for social media", according to Michael Stelzner, from Social Media Examiner. It's yet to be seen if this phase of social media platforms will sunset as they parallel the oil and gas industry - driven by profits while extracting riches from users, but it's a curious visual for what's happening. Social Media Marketing World is … [Read more...]
NFTs, crypto, blockchain & the metaverse: what marketers need to know
Several people have asked about my involvement in crypto currencies and NFTs. Some have questioned my sanity, without saying it outright. Others are curious, but evidently mystified by the space. And some frankly don’t care. Their eyes glaze over, so I’ve quickly recognized the visual signs requiring a topic change. The truth is, I’m involved because the only way to truly … [Read more...]
Five Marketing Megatrends for 2022
These days it feels difficult to plan for much more than the day after tomorrow. My usual enthusiasm for annual planning has waned, and in its place, a lacklustre resolve to remain flexible - hopeful for opportunity, but also prepared for disappointment. On good days, I call it “living the moment.” Yet, amidst this collective languishing in the day to day present, there are … [Read more...]
Where is the Metaverse leading us?
By now you’ve likely heard that Facebook is re-branding as Meta. The news travelled pretty fast when announced through the media on October 28. Or at least the parent company Facebook is being rebranded. The individual brands the company owns such as Facebook, Instagram, Messenger and WhatsApp will still maintain their individual identity apparently. Think Google and Alphabet … [Read more...]
